So, hosting a telesummit, virtual trade show or virtual summit sounds like an awesome idea, huh? The list building and income potential are absolutely seductive.
So, you send an email to the best and brightest names in your industry asking them to speak at your virtual event. You Google “sponsorship agreements,” copy one and fire it off to companies who you think should sponsor your virtual event.
And since you’re not all thumbs when it comes to booking a conference bridge line or webinar service, this thing should be pretty easy, right?
Well, I have a message for you.
You suck. Epicly.
Because of you, sponsors, exhibitors and speakers are reluctant about participating in a virtual event. Your disorganization and unrealistic expectations are ruining it for those of us who know how to plan these things properly.
I heard that you pressured your speakers to promote your virtual event to their list 3 TIMES because you were freaking out about the low response. You called and emailed them endlessly, chastising them for not holding up their end of the bargain.
How unprofessional.
And it doesn’t stop there.
Your online information page for your virtual event looks like it was created using a magic marker. And the topic is on becoming a six figure marketer. Not with a sales page looking like that.
You left attendees scratching their heads wondering how to connect to the live sessions, all because you were so super focused on making the sale and totally ignored your paid attendees.
The day the live sessions took place, you consistently “forgot” the name of your presenters. You fumbled through their introductions, then you couldn’t remember the name of their book, program or website. You left too much dead air during the live session and sounded totally unconfident.
And I didn’t mention how you “forgot” to say thank you to all those who helped you pull off your virtual event, pathetic as it was. No wonder you’re having trouble hosting your 2nd one. Word gets around.
You’re spectacularly craptastic. A drive-by virtual event manager. Here today to make money, gone tomorrow when it doesn’t work out. All due to your amateurism.
I’m tired of hearing my colleagues who speak at virtual events complain about how horrible you were. I’m exhausted
seeing you commit the same mistakes over and over. I’m angry that you’re bossy to your speakers, unappreciative of your sponsors and just plain mean to your support staff.
I gave you tips, I shared with you in a gentle way the mistakes you’re making and I told you in private what you’re doing wrong. I was discreet about it because I didn’t want to embarrass you in public.
But no more!
Here’s what I’ve been doing…
- I’ve trained the best and brightest business owners on how to plan, promote and make money from virtual events.
- I’ve produced virtual events and helped my clients make money and become the “go to” person in their niches.
- I’ve attended conferences and trade shows to evangelize the benefits of virtual events and hiring a virtual event team.
- I’ve launched an association and 3 home study programs so I can get my message into as many hands as I can.
The umbilical cord of disorganization connecting you to virtual event mediocrity has to be cut. And I have the scissors.
Snip, snip.
I'm the Founder of the International Association of Virtual Event Managers and author of The Wealthy Virtual Event Manager's Playbook. I connect those who want to produce profitable virtual events with the people and tools that can help them do so.
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